With a background in ethnography, George is a researcher and problem-solver with a passion for exploring context and lived reality. A true logical-thinker, she loves picking her way through complex data and situations in order to deliver a better understanding to clients. As an advocate for photography, she believes that capturing life in the right way can bring humanity into research, and aid in telling stories, engaging stakeholders and teams, and having a long-lasting impact.
George’s experience spans the public, third and private sectors, and includes designing for a range of methods and outputs, including service design, ethnography, and digital user experience. She has particular expertise in remote ethnography, having led several projects that involved exploring people’s worlds in situ through the power of a mobile device. One such project helped to expose the harsh reality of life with arthritis to one of the UK’s biggest arthritis charities – and in turn policy-makers, healthcare professionals and the general public. This longitudinal piece continues to inform the development of services, resources and products for those with musculoskeletal conditions in the UK.
George studied Sociology at the University of Leeds and spent 3 years working in London as a social researcher before moving to Wellington.
